产品 MAU 停滞在 20 万，连续三个季度增长曲线趋平。现有获客渠道已经饱和，获客成本（CAC）持续上升。团队需要一个系统性的增长策略来突破瓶颈。 The product had stalled at 200K MAU with a flat growth curve for 3 consecutive quarters. Existing acquisition channels were saturated and CAC was rising. The team needed a systematic growth strategy to break through the bottleneck.
设计了多渠道增长策略，结合有机内容、付费投放优化和病毒推荐机制。带领 5 人跨职能团队，按双周迭代实验节奏推进：搭建数据看板定位关键漏斗节点 → 内容团队围绕高转化话题产出 SEO 文章 → 投放端基于 LTV 数据优化渠道配比 → 上线推荐有礼计划，种子用户带来二次裂变。 Designed a multi-channel growth strategy combining organic content, paid UA optimization, and a viral referral program. Led a cross-functional team of 5 with a biweekly experiment cadence: built dashboards to identify key funnel leaks → content team produced SEO articles around high-conversion topics → optimized paid channel mix based on LTV data → launched referral program for viral growth.
MAU 在 6 个月内从 20 万增长至 66 万（+230%）。获客成本降低 40%。推荐计划贡献了 35% 的新增注册。该项目方法论被推广至另外 3 个产品线。 MAU grew from 200K to 660K in 6 months (+230%). CAC reduced by 40%. Referral program contributed 35% of new signups. The methodology was adopted by 3 additional product lines.